The Challenge was begun by Danish innovation company EcoXpac in 2010, While using the Carlsberg Team joining in 2015 to initiate the “The inexperienced fibre bottle”, a venture where Carlsberg and EcoXpac had been collaborating on a first paper bottle prototype depending on recycled fibres. Earning a paper water bottle https://wateringabletop.home.blog/2025/02/26/white-labeling-of-water-bottles-why-gable-top-pak-stands-out/