The purpose of the article is to study the linguistic specifics of advertising pilgrimage tourism. The study used modern linguistic methods of advertising analysis. including media representations of pilgrimage tourism. Considering the fact that pilgrimage advertising is an innovative genre for Ukraine. https://safeersappliancers.shop/product-category/aeg-dck431110m-multifunction-built-in-stainless-steel-electric-double-oven/