The purpose of this article is to identify the main characteristics of the new ergonyms in Kazan and describe one of the aspects of the "nominational boom / explosion" of the late 20th and early 21st centuries in Russia. which in its turn is caused by the significant changes in the socioeconomic life of the country. in particular. a huge interest in retail outlets. https://bellfordtoysandhobbiers.shop/product-category/display-figure/